As the May Day holiday approaches, newly launched art exhibitions in various business districts of Changsha have become new "secret weapons" to attract customers, creating an "art + consumption" ecosystem. Among them, the global premiere of "Cosmo Galaxy City" by Japanese artist Takuma Fujisaki has been visited by over 10,000 people. The national premiere of the DUCKY series art installations and the Zanmang Loopy-themed pop-up event have attracted a large number of Gen Z consumers.
The "settlement" of art exhibitions in shopping malls makes shopping more heartwarming and enjoyable for citizens. It also changes the spatial layout of shopping malls, attracting art lovers and bringing in more customers. From a commercial perspective, art exhibitions help enhance the brand image and cultural connotations of shopping malls, conform to the trend of consumption upgrading, and meet the needs of young customers. Recently selected as one of the "first batch of national pilot cities for retail innovation upgrade", Changsha will focus on the development of curatorial commerce in the future to activate traffic.
