Digital art is an artistic work or practice that uses digital technology as part of the creative or presentation process. It is increasingly popular as more and more phenomenal IPs across all sectors have been created thanks to digital technologies including AI algorithms, naked-eye 3D, augmented reality (AR), etc. Compared with traditional media, digital technology-powered artworks will offer an immersive experience to the audience. With the iteration of media, creativity plays a more essential role in brand image and scene experience so Beijing InfoComm China plans to hold three Webinars to discuss how to create phenomenal IPs integrating technology and art from March to May 2022.
On April 21, the second webinar themed on “How technology and art come together to create phenomenal IP” kicked off with the joint efforts of Beijing InfoComm China and MANA. Many top industry professionals from Blackbow, Central Academy of Fine Arts (CAFA), Beijing Dance Academy, and Immersive Creations (IMCR) shared their insights on how to leverage technologies to better deliver stories, interpret traditions, and empower brands when creating digital arts. At the roundtable session, representatives from Panasonic and LianTronics shared more opinions from the perspective of the industrial chain.
This Webinar prepares a platform for people from all sectors to keep abreast of digital art and industry trends.
Translated by 向望，张宇星，王琼