Founded in September 2014, Hunan Caohua Interactive Network Technology (hereinafter referred to as “Caohua”) is a e-game company known for innovation, independent R&D, and integrated research and operation.
With the rapid development of mobile internet and the strong support of the local government, Caohua has now grown to a leading enterprise in the mobile game industry. In 2020 alone, it has released 6 self-developed mobile games. At present, with a number of popular games and more than 70 million registered users, its operation revenue has exceeded 100 million yuan (about USD 15 million).
Meanwhile, the company has seized the opportunity of the rising digital trade in service to create export-oriented products. It has integrated culture and creativity in its games to disseminate excellent traditional Chinese culture. The mobile game Chinese Restaurant jointly released by the company and Mangofun is a typical example. The game, which is available in the overseas market, has taken the lead in incorporating gastronomy and culture into game.
In the future, Caohua will build a platform for the incubation and development of e-games and related industries and make itself “DreamWorks” of digital entertainment products in Hunan. Through the industrialization and scale development of mobile games, the company will form a mobile industry cluster valuing 10 billion yuan (about USD 1.5 billion) and even 100 billion yuan (about USD 15 billion), making great contributions to Hunan’s digital culture industry.
Translated by 曹镱泷