On July 12, Liuyanghe Cultural Industry Park and NetEase (Hangzhou) Network Co. Ltd. signed a strategic agreement to launch the “Spark” cultural tourism development plan, charting a new course of crossover development for fireworks.
As a millennium-long cultural medium, fireworks are loved by people around the world. The fireworks industry is also the most enchanted hallmark of Changsha, a UNESCO Creative City of Media Arts in China. As a featured product in Liuyang, a county-level city in central China’s Hunan Province, the creative fireworks industry has been highlighted in “Opinions on Accelerating the Innovative Development of Cultural Industry” of Hunan Province as early as July 2018. At that time, the province also set the ambitious goal of “building a global creative fireworks design base”.
In pursuit of the innovative development of creative fireworks, we need to integrate its cultural quality and industrial attributes and broaden the application scenes from three aspects. First, new scenes can be fostered in the culture-tourism industry; second, new crossover business models can be created; third, new derivative business formats can be formed.
In pursuit of higher-quality crossover development and industrial renewal, the city plans to organize relevant international events, festivals and conferences to foster a global youth creative partnership through fireworks, known as a love letter addressed to the sky, and pool wisdom of young people.
Translated by 周婧轩