New Channel is a program set up for economically less developed ethnic minority regions that have unique natural environment and abundant intangible cultural heritages. By combining the traditional handicraft and design, marketing the products and realizing the value added, the program not only successfully achieved the purpose of protecting intangible heritage, but also improved the living standards of local residents.
Dong minority children’s portrait
Textiles, weaving, paper-cut, sculpture, porcelain, playthings and other local specialties
Delicate ornaments
Chicken-like weaved products of the Year of the Rooster
Hand-weaved scarf with unique color of Dong minority
Serial reading materials of New Channel
Wall-hangings and brochures
Pottery tea sets
Culture products of New Channel
Local specialties from Dong Autonomous County
A special tea from Huaihua, in southwest of Hunan
Porcelain tea sets at a fairly high price
A combination of avant-garde design and traditional craft work
Tea sets
Lighting fixtures
Yuelu Academy culture products
Package designs with regional features
Unique colors and patterns of Dong minority
Exquisitely packed local specialties